@InProceedings{bakshy15:statistics,
	author =	{Bakshy, Eytan and Frachtenberg, Eitan},
	title = 	"{Statistics and Optimal Design for Benchmarking Experiments Involving User Traffic}",
	booktitle =	{24th International World Wide Web Conference (WWW'15)},
	address =	{Florence, Italy},
	month =	MAY,
	year =	{2015},
}